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The Best Ethnic Wear Brands to Liven Up Your Wardrobe

Best Ethnic Wear Brand

It is no hidden fact that Indian culture stands among the most diverse and unique ones on a global basis. This country’s culture is full of countless stories, rich history and deeply rooted ethnicity. One of the most important aspects that most accurately portray the culture is fashion. 

The diverse types of ethnic wear are an integral part of every Indian’s wardrobe, adding life to it with vibrant colours, playful embellishments and designs that hold cultural significance. If traditional clothing is not currently present in your closet, you need to take a look at the best ethnic wear brands on Lifestyle right away.

Lifestyle is an online shopping store founded in 1999 that has quickly climbed the ranks as one of the best stores for all your fashion needs. Not only does it provide easy access to trending clothes, but the pieces available are also of extremely high quality, which makes it a great platform to look for ethnic wear brands. Lifestyle’s collection of the best ethnic wear brands holds something for everyone so take a look!

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9 Best Ethnic Wear Brands to Put your Most Fashionable Foot Forward

The key to finding the best ethnic wear for yourself is going with a brand that has a versatile range of authentic clothing options that not only make you look good, but also feel good. Lifestyle features an extensive collection of top clothing brands in India for you to choose from. Here are some of the best ones:

1. Global Desi

This brand has spent over a decade in the industry being the go-to brand for every woman who loves to flaunt boho-chic, ethnic ensembles. Offering the perfect balance of western and ethnic clothing, you can find options like kurtas and ethnic dresses from Global Desi on Lifestyle.


Click here to buy GLOBAL DESI Women Embroidered Straight Kurta

2. Melange

Melange by Lifestyle is an ethnic brand outlet launched by Lifestyle, aiming to make the best traditional outfits accessible to a large customer base. These special Lifestyle kurtis, tunics and more are a delight to wear during special occasions.


Click Here to buy MELANGE Women Printed Layered Kurta

3. Biba

Biba is easily among the best kurta brands, witnessing a meteoric growth since 1988. Biba kurtis for women come in a large variety like flared kurtis, jackets, churidars, etc. It is also one of the best ethnic wear brands to go for if you appreciate a good variety of dupattas.


Click Here to buy BIBA Women Printed Straight Kurta with Mask

4. Amukti

If you want to stock up on sustainable kurtas that are stylish yet great for everyday use, Amukti is the brand for you. Lifestyle features multiple clothing options from the brand like straight kurtas, kurta sets, cropped pants and is also the best brand for salwar suits.


Click Here to buy AMUKTI Women Printed Straight Kurta

5. Aurelia

Aurelia clothing is among one of the top brands that offer a range of Indian contemporary clothing to their customers. Their products are extremely accessible and comfortable, presented in trendy options like palazzo pant outfits, mufflers, Anarkali kurtas, etc.


Click Here to buy AURELIA Women Solid Palazzo Pants with Inverted Pleats

6. Ginger

Ginger by Lifestyle is another ethnic wear brand by Lifestyle, with a more modern take on fashion. It is the brand for every fashion-forward, modern-day woman and you can find some great types of stoles by Ginger on Lifestyle.


Click Here to buy GINGER Women Textured Stole

7. Colour Me

As the name itself suggests, this brand believes in the importance of vibrant colours in fashion. Minimalistic yet stylish, find your favourites from options of maxi dresses, trending salwar suits, etc.


Click Here to buy COLOR ME Raga Women Printed A-Line Dress

8. Indya

Launched in the year 2021, Indya has become one of the best ethnic wear brands in India in less than a decade. The brand offers a classic Indo-western combination that is not to be missed out on. Check out their A-line midi skirt, sharara pants, layered skirts, ruffled saree skirts, in particular. Additionally, it is also a great brand to explore trending salwar suit designs.


Click Here to buy INDYA Women Printed Woven Ethnic A-Line Skirt

9. AND

Last but not the least, AND on Lifestyle features stylish stole options. Being a part of the same fashion house as Global Desi, AND follows the same pattern of comfortable yet chic ensembles.


Click here to buy
AND Women Floral Print Shift Dress

Shop from the Best Ethnic Wear Brands on Lifestyle

Shopping is a popular stress buster for people from all walks of life and Lifestyle is an online shopping platform that aims to simplify the process. Shopping from the best ethnic wear brands will give you an authentic experience, complete with Lifestyle’s excellent customer service and easy return/exchange policies. You can also opt to pick up your order from your nearest Lifestyle store using the store locator. 

From kurtis and ethnic skirts to dresses and types of dupatta material, we have it all. Begin the Lifestyle online shopping spree for your favourite clothes right away!

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Zeel Patel
Zeel Patel
10 months ago

I love Ethnic wear outfits, and I keep shopping for Ethnic wear frequently and I look forward to trying new ideas & brands. This blog helped me to pick the best ethnic wear brands which I could add to my collection

10 months ago

I was searching for good salwar suits to gift my mother for her birthday. While scrolling to get some tips, I ended up on this blog of the best ethnic wear brands. I liked one salwar suit and already ordered that suit, hoping she likes it.

Niddhi Kumar
Niddhi Kumar
6 months ago

Biba is my favourite and one of the best ethnic wear brands. Though, this blog has inspired me to try other brands too. I am definitely looking forward to explore them the next time I shop for ethnic wear.

Vidhi Patel
Vidhi Patel
6 months ago

As wedding season is here my mother wanted me to shop for some ethnic wear but I was confused about where to pick it from. This blog gave me great suggestions for some of the best ethnic wear brands that I can pick my clothes from.