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Top 15 Popular Lipstick Brands In India


Have you ever felt something is missing from your outfit? Do you feel tired or demotivated to start your day even though you showered and got dressed? Well, we know just the thing you have been missing that can make you put together in an instant! Lipsticks, of course! This magical makeup essential not only adds colour to the lips but also adds to the wearer’s personality. Whether it’s a popular lipstick brands offering a glossy finish or a matte formula, the pigment helps create the impact of a put-together fashionable woman.

Ever since Instagram blew up with beauty bloggers and makeup influencers, online shopping for lipsticks has become so easy. In 2020, it’s much easier to hop onto the Internet and indulge in an array of popular lipstick brands, step-by-step makeup tutorials and application guidelines for achieving the perfect pout. 

Delving into the world of lipsticks online, we decided to help you out what most women struggle the most with; which is finding the perfect lipstick brand that works for them. What if the texture is nothing like promised? What if the colour is completely off? How many swatch videos do I need to watch to understand which is the best makeup brands is for me? We are here to answer all your burning questions and help you understand what some of the best brands for lipsticks that can change your makeup game forever are.

Before we get started on our journey to explore the best lipstick brands, here are some factors we would like you to look at.

Factors to Consider Before Exploring Lipsticks Brands in India

Several factors govern how well a particular lipstick will work for you, and they are as follows:

1. Understand your skin

Before picking out lipsticks online, it’s crucial to understand your skin. Your complexion is one thing; your skin undertone is another. Fair skins with red undertones will better fit into a particular colour palette, and fair skin types with yellow or olive undertones would sync incredibly well with a different family of lip shades. The most effortless test to decipher your undertone is the vein test. 

  • Green Veins: An indication of warm undertone, AKA yellow/olive tones. Warm tones tend to complement brown hues, mauves, deep berries and fiery reds.
  • Blue or Pink Veins: Indicate cool or red undertones. Peachy pinks, orangey reds, and rosy pink shades will complement this skin undertone best.
  • Colourless Veins: Indicator of Neutral undertones. Neutral undertones look great with all lipsticks!

If you’re still unsure of what undertone you are before purchasing a lipstick online, visit a local drugstore and ask a professional. 

2. Study your lips

Remember that one time, the same lipstick looked fabulous on your friend but absolutely terrible on you? That’s because even the colour of your natural lips can impact how the lipstick will look on your face. Darker lips may need neutralisation with a colour corrector for the shade to pop and look its best. Also, the perfect nude shade, which is a must-have ought to be closest in colour to the tone of your lips. If you’re someone that has dark lips and worry that a nude won’t suit you, deep pinky-brown lipsticks online will make for the ideal nude for you.

3. Use the Internet to Make a More Informed Choice

The Internet is the best place to seek makeup advice (just like you’re taking our help!) whether it’s buying foundation, eye-shadows or lipsticks online. You can ask us down in the comments if there’s a particular brand you want to know about, a specific lip shade or anything else related to lipsticks online. We’re here to help.

4. Weight Your Expectations V/S the Budget

It is crucial to come to a realistic expectation when it comes to lipsticks. High-end brands such as Elizabeth Arden and Estee Lauder offer impeccable lipstick formulas. However, each lipstick is a significant investment due to the high price associated with the brand. Similarly, drug store lipsticks may perform as per the price you pay for them. It is important to find brands that offer the right balance of quality and price.

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The Top Fifteen Popular lipstick brands in India

1. Nykaa


Nykaa launched as an Indian Sephora back in 2012. Nykaa became the go-to online store to buy beauty products online within no time. The brand curated products from some of the most famous International cosmetic labels. By 2015, Nykaa had launched its very first collection of nude satin lipsticks becoming a major hit among some of the popular influencers including the likes of Malvika Sitlani and Aishwarya Kaushal. Nykaa has consistently worked since to produce innovative, improved and fun lipsticks for the modern-day woman. Some notable lipstick collections from the brand include Nykaa Matte To Last, Nykaa So Creme! Matte Lipstick, Nykaa Molten Matte Lip etc. The formulas are incredibly soft on the lips, natural and blend easily without much effort. Nykaa offers all formulations including mattes, cream, satin and glossy with its different collections.

2. Sugar Cosmetics


It was with their Smudge Me Not liquid lipstick that Sugar Cosmetics came into the radar of many young professionals. The formula is true to its name and does not budge even after eating throughout the day. Their applicators hold the product well and are shaped in a way that makes the application of liquid products smooth. The colour packaging, along with the intense formula makes each liquid lipstick from the series drool-worthy. Similarly, their cream lipsticks are to die for. Nude lipsticks are a Sugar Cosmetics speciality and a must-try in liquid, glossy as well as a satin finish. And remember, Sugar cosmetics lipsticks are absolutely cruelty-free! Buy makeup kits online from the Sugar Cosmetics range to explore the colours and formulas

3. Lakme


It’s always easier to go for a brand that you have tried and tested. If you’ve had a good experience with a particular brand in the past, it’s not going to be a big struggle to pick one of their lipsticks. One Indian makeup brand that has awed women for decades is none other than Lakme. The Lakme 9 to 5 along with its Lakme Absolute series are an absolute rage among women. The incredible formula combined with comfort makes these the ultimate office-appropriate lipsticks. The colour range is also quite generous with neutral pinks, intense reds and exotic mauves. 

4. Maybelline


Being the most popular lipstick brand in the world, Maybelline has been consistently producing some of the best lipsticks in the market. Whether you are starting with makeup or are a professional makeup artist, Maybelline is one brand that falls into the category of professional drugstore makeup. The exceptionally comfortable formula combined with the large variety of colours and long-lasting pigment makes Maybelline the most-loved lipstick brand among young women. Another point to note is that Maybelline is super affordable, giving you the comfort to explore more colours and formulas without hurting your pocket. Some celebrated Maybelline lipstick collections include:

  1. Maybelline Superstay Matte Ink
  2. Maybelline Colour Sensational Bold Matte Lipstick
  3. Maybelline Colour Sensational Powder Matte

5. Colorbar


Colorbar is one of the leading makeup brands in India. Here are some promises that the lipstick brand has made to its customers:

  • Formulated in Europe
  • PETA Certified
  • Dermatologically Tested
  • 100% Vegetarian
  • Paraben-Free

Keeping these in mind, it is no surprise that Colorbar produces top-notch quality lipsticks with cruelty and paraben-free formulas. Each lipstick is meticulously designed for the Indian skin tone in a plethora of formulas and colours.

6. MyGlam


MyGlamm became extremely popular right after their brand collaboration with Manish Malhotra. 

Among the many notable lipsticks, the most famous ones include Lit Satin Matte Lipstick and The Manish Malhotra Metallic Chalk Lipstick. Both formulas are velvety soft, smooth with even application of colour, long-wearing, offering excellent colour pay off and lightweight. The label offers bullet and liquid formulations in beautifully packaged containers.



This cosmetics brand originating from Canada is highly celebrated for its collection of lipsticks and lip glosses. The label is known internationally for offering an exclusive line of high-quality makeup and skincare-related cosmetics. The brand has three prominent lipstick formulations which include crayon, bullet and liquid. Pristine packaging, creamy texture, four grams of product and velvety formula are some notable key features of the lipsticks offered. The best lipstick from their collection is the Ultime Pro Belle De Luxe Jewel Cut Lipstick. 

8. Revlon

REVLON-Super-Lustrous-Lipstick - popular lipstick brands

One lipstick brand that is a recurring favourite among Indian women is Revlon. The brand took off with its creamy-rich bullet lipsticks that are still some of the most sold lip products the world over. The brand manufactures lipstick which is formulated with micro-fine pigments to create a high-impact lipstick that is both pigmented and nourishing for the lips. Their lipsticks possess an intense pigment and glide effortlessly on lips, leaving a beautiful colour behind.

9. L’Oreal

LOREAL-Infallible-Lipstick - popular lipstick brands

L’Oreal has come a long way, especially in India. The brand is often regarded as the epitome of high-quality cosmetics for both professional and casual makeup wearers. The L’Oréal range of lipsticks is super soft and pigmented. They have a matte velvet finish that tends to moisturise the lips instead of drying them down like other lipsticks. This keeps the formula feeling comfortable and wearing off evenly throughout the day. The lasting power of the pigment is relatively high with deeper colours leaving behind a pleasant stain. Overall, Indian women are a big fan of the formulation.

10. Chambor


Chambor has a long history with Indian women. Chambor is a cosmetics label that originated in Switzerland. It launched its first product in the Indian market back in 1993 with the belief that “Every woman is inherently beautiful, and makeup will just enhance their natural beauty”. The same idea extends to its modern-day lipsticks that help bring out the natural beauty of a woman’s lips. Each product that is sold in India is suitable for the Indian skin tone and devoid of any animal ingredients. The lipstick gives a sheer glossy effect being very light on the lips. The textures are often very soft and glide smoothly on the lips, making the product easy to apply. 

11. House Of Makeup

HOUSE-OF-MAKEUP-Pout-Potion-Liquid-Matte-Lipstick-Drama-Queen - popular lipstick brands

Trends come and go, but style speaks volumes of personal tastes. House of Makeup believes in producing formulas that will last you for several trends ahead in time. With an array of evergreen shades, the brand has every possible colour to fit all your everyday and occasional needs. From that important meeting or an evening out with friends, the House of Makeup has a lipstick for every mood. It is not just the shade range that is limitless; they offer variations within the lip makeup as well. From sharp lip liners to creamy matte liquid lipsticks, or a tub of lip balm, they have it all! House of Makeup Lipsticks strives to ensure that your lips are the centre of attention wherever you go.

12. Lotus

LOTUS Proedit Silk Touch Gel Lip Color - popular lipstick brands

This Indian cosmetics brand has been coming up with incredibly pigmented ranges for a while now. Their bullet lipsticks in nude are soft on the lips and wear really well.

While each Popular Lipstick Brands has an incredible collection to offer, that is not the only factor that determines how well their products will work in your favour. Remember that no matter what lipstick brand you choose for yourself, it is crucial that you take good care of your lips.

13. MAC

Owning at least one MAC lipstick is every makeup lover’s dream. The cosmetic brand is synonymous with rich colour, intensely pigmented lipsticks with a black outer casing. Each MAC lipstick, matte or glossy, glides seamlessly leaving behind a beautiful, evenly applied pigment. If you are curating a makeup kit right before your wedding lipstick from this brand is a must-have.

14. Wet n Wild

Wet n Wild is a renowned drug-store vegan cosmetic brand offering affordable Popular Lipstick Brands. The lipstick is enclosed in acrylic containers making it is easy to see the product before you make a purchase. The formula is exceptionally comfortable, long-lasting and smudge-proof.

15. L.A. Girl

L.A. Girl is another Popular Lipstick brands that offers long-lasting, smudge-proof and breathable lipstick formulas. The liquid lipstick applicators are designed to hold maximum product and apply it without any wastage. The same applied to all of their bullet lipsticks as well.

Some everyday activities can help improve the wearability of any kind of lipstick. These include:

  1. Using a homemade or an organic lip scrub to keep the lips clean and devoid of dead skin cells.
  2. Applying a lip balm or a chapstick at least once a day to keep the lips feeling soft, smooth and nourished.

That does it for our top brand of lipsticks the Indian online and offline market has to offer. We hope this will ease your journey to understand what brand suits your needs best and works with your lips in the most optimum possible manner.

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Vidhi Patel
Vidhi Patel
2 years ago

There are so many lipstick brands available in the market, which confuses all of us! I came across this blog on a lifestyle that helped me make a better decision. It has suggestions of popular Lipstick brands, which are absolutely great!
I got my hands on a few top brands of lipstick recommended in this blog, and they are definitely worth buying!
Thank you for these tips mentioned!

Payal Rajapara
Payal Rajapara
2 years ago

The ‘factors to consider’ section is very helpful, especially for makeup beginners like me. I did try the first method mentioned in the ‘improve the wearability’ section. It actually worked and made my lips soft and clean.

Annapurna Dwivedi
Annapurna Dwivedi
2 years ago

Thank you for sharing this with us!


2 years ago

Thank you for sharing this wonderful content.

Best Lipstick Brands In India

Sunita Sharma
Sunita Sharma
2 years ago

This blog is so useful especially for the people who are new to makeup. It not just mentions popular lipstick brands but also guides you through its factor to consider before exploring the lipsticks brands in India which comes so handy for beginners like me.

Nimisha Raut
Nimisha Raut
2 years ago

This blog gave me so much information about the perfect shade of lipstick for my skin tone and popular lipstick brands to buy from. And I was finally able to pick the right shade of lipstick, thanks to this blog

1 year ago

Lovely article about different Lipstick brands and I am definitely going to give a few of these a try. All the tips were quite helpful too.

Parth Vaishnavi
Parth Vaishnavi
1 year ago

Finding good Lipstick brands is so difficult but thanks to this article, I was able to make a nice and lengthy lipstick wishlist!